Atlas
Educational Marketing Campaign
Team
Andrea Wang
Ava Crist
Bridget McNally
Britney Huston
Daisy Rankin
Daniela Nunez
Isabella Dinga
Sam Grossberg
Atlas is a multi-channel educational campaign for Real Chemistry, a marketing agency in the health-care space. This project was researched and designed during a ten-week internship with seven other interns across multiple disciplines.
We created an educational campaign with the objective of educating HCPs about the importance of treating obesity as a disease, and the important role GLP-1 medications may play for appropriate patients.
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Atlas is an original concept created from the ground up through intensive research. I designed for paid, earned, and shared media such as targeted ads on health care professional sites, social media, display ads, and created an interactive booth design as well as print media for a health care led convention.
Atlas's website features additional educational material about the mission of Atlas, patient stories, current news on GLP-1s and a call to action to register for the conference as well as a sneak peak at the interactive body that is featured at the Atlas conference booth.
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